Japanese telecommunications companies are gradually moving to raise rates amid swelling costs for personnel and other expenses, marking a shift from the government-led price-cutting trend that began in 2020.
Desperate to ensure price hikes are accepted by subscribers, telecom carriers have improved their networks and service quality, and offered extra services.
KDDI in August lifted rates in existing price plans for its mainstay “au” mobile phone service by up to ¥330 per month.
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