Sunday, June 26, 2022
  • Login
198 Japan News
No Result
View All Result
  • HOME
  • BUSINESS NEWS
  • VIDEO NEWS
  • FEATURED NEWS
    • JAPAN US TRADE NEWS
    • JAPAN EU NEWS
    • JAPAN UK NEWS
    • JAPAN INDIA NEWS
    • JAPAN RUSSIA NEWS
    • JAPAN GULF NATIONS NEWS
    • JAPAN AFRICA NEWS
    • JAPAN EGYPT NEWS
    • JAPAN NIGERIA NEWS
    • JAPAN MEXICO NEWS
    • JAPAN BRAZIL NEWS
    • JAPAN THAILAND NEWS
    • JAPAN INDONESIA NEWS
  • CRYPTO
  • POLITICAL
  • TECHNOLOGY
  • JAPAN AGRICULTURE NEWS
    • JAPAN MANUFACTURE NEWS
    • JAPAN AGRICULTURE NEWS
    • JAPAN IMMIGRATION NEWS
    • JAPAN UNIVERSITY NEWS
    • JAPAN EDUCATION NEWS
    • JAPAN VENTURE CAPITAL NEWS
    • JAPAN JOINT VENTURE NEWS
    • JAPAN BUSINESS HELP
    • JAPAN PARTNESHIPS
  • ASK IKE LEMUWA
  • CONTACT
198 Japan News
  • HOME
  • BUSINESS NEWS
  • VIDEO NEWS
  • FEATURED NEWS
    • JAPAN US TRADE NEWS
    • JAPAN EU NEWS
    • JAPAN UK NEWS
    • JAPAN INDIA NEWS
    • JAPAN RUSSIA NEWS
    • JAPAN GULF NATIONS NEWS
    • JAPAN AFRICA NEWS
    • JAPAN EGYPT NEWS
    • JAPAN NIGERIA NEWS
    • JAPAN MEXICO NEWS
    • JAPAN BRAZIL NEWS
    • JAPAN THAILAND NEWS
    • JAPAN INDONESIA NEWS
  • CRYPTO
  • POLITICAL
  • TECHNOLOGY
  • JAPAN AGRICULTURE NEWS
    • JAPAN MANUFACTURE NEWS
    • JAPAN AGRICULTURE NEWS
    • JAPAN IMMIGRATION NEWS
    • JAPAN UNIVERSITY NEWS
    • JAPAN EDUCATION NEWS
    • JAPAN VENTURE CAPITAL NEWS
    • JAPAN JOINT VENTURE NEWS
    • JAPAN BUSINESS HELP
    • JAPAN PARTNESHIPS
  • ASK IKE LEMUWA
  • CONTACT
No Result
View All Result
198 Japan News
No Result
View All Result
Home JAPAN AGRICULTURE NEWS

Dunzo: For Zomato to Dunzo, and from the witty to weird, why notifications are a serious business

by 198 Japan News
November 14, 2021
in JAPAN AGRICULTURE NEWS
Reading Time: 5 mins read
A A
0
Share on FacebookShare on Twitter


For Zomato to Dunzo, and from the witty to weird, why notifications are a serious business

Synopsis

While marketers say the ubiquitous push notification has little effect on driving transactions, they can’t afford to junk it either. For, it has an intangible effect that’s tough to define by way of metrics. Data-crunching, behavioural insights, cultural cues, and wordplay — there’s a lot going on behind the scenes to craft a message that can either evoke action or ennui.

“Oh Rasam, mohabbat ki kasam…. Feel Lucky re Ali with your favourite food delivered.” “Woh chili, woh chali…. No need to go to kirane ki gali.” You would either find these puns cringeworthy or screenshot-worthy, but you wouldn’t find them ignore-worthy. Zomato was the first to make pop culture the mainstay of online advertising among new-age companies. Then Dunzo took it one step further by incorporating it in the tiny pop-ups on the phone.

BY

Nov 15, 2021, 12:01 AM IST

  • GIFT ARTICLE
  • FONT SIZE

    AbcSmall

    AbcMedium

    AbcLarge

  • SAVE
  • PRINT
  • COMMENT

Already an ET Prime Member? Sign In now

Continue reading with one of these options:

Limited Access

Free

Login to get access to some exclusive stories
& personalised newsletters

Login Now

Unlimited Access

Starting @ Rs120/month

Get access to exclusive stories, expert opinions &
in-depth stock reports

Subscribe Now

Sign in to read the full article

You’ve got this Prime Story as a Free Gift

Choose Payment Mode & Plan

–

–

–

You can cancel your subscription anytime

–

–

–

Netbanking, Credit & Debit Card

Subscribe with Google

₹399/month

Monthly
PLAN

Billed Amount ₹399

₹399

₹208/month

(Save 49%)

Yearly
PLAN

Billed Amount ₹2,499

15
Days Trial
+Includes DocuBay and TimesPrime Membership.

₹399

₹150/month

(Save 63%)

2-Year
PLAN

Billed Amount ₹3,599

15
Days Trial
+Includes DocuBay and TimesPrime Membership.

Get ET Prime for just ₹2499 ₹1749/yr

Already a Member? Sign In now

Great New Year Sale

GET FLAT 30% OFF

On ET Prime & stay ahead of the rest in 2022

Get Offer

Why ?

  • Exclusive Economic Times Stories, Editorials & Expert opinion across 20+ sectors

  • Stock analysis. Market Research. Industry Trends on 4000+ Stocks

  • Clean experience with
    Minimal Ads

  • Comment & Engage with ET Prime community

  • Exclusive invites to Virtual Events with Industry Leaders

  • A trusted team of Journalists & Analysts who can best filter signal from noise



Source link

You might also like

Global shortages demand global solutions

flipkart: Flipkart’s lead shrinks ahead of an IPO as growth slows amid stiff competition

Beyond smartphones and saris: Flipkart’s quest for a bigger shopping cart

Tags: BusinessDunzonotificationsweirdwittyZomato
Share30Tweet19

Recommended For You

Global shortages demand global solutions

by 198 Japan News
June 24, 2022
0

ITHACA, New York – Food shortages are beginning to cast a shadow over the world. One long-term factor is the warming of our planet, which has slowly destroyed...

Read more

flipkart: Flipkart’s lead shrinks ahead of an IPO as growth slows amid stiff competition

by 198 Japan News
June 23, 2022
0

Illustration by Sadhana SaxenaSynopsisFlipkart’s pole position in India’s e-commerce market seems to be under threat from multiple quarters. While slowing growth and the entry into new businesses that...

Read more

Beyond smartphones and saris: Flipkart’s quest for a bigger shopping cart

by 198 Japan News
June 22, 2022
0

SynopsisOver the past two years, Flipkart has been frenetically diversifying into several categories. Unlike its earlier days, quick expansion into new categories by capitalising on brands and user...

Read more

china: Why the China-US rivalry in AI doesn’t have to be a zero-sum game

by 198 Japan News
June 22, 2022
0

Concept by Muhabit ul haqSynopsisIn its quest to become an artificial-intelligence superpower, China aims to infuse the technology across industry, administration, and defence. It has also drafted an...

Read more

Grain prices and fertilizer sourcing post major risks to Japan’s food supply, ministry says

by 198 Japan News
June 21, 2022
0

Rising feed grain prices and difficulties procuring fertilizer ingredients pose significant risks to Japan’s food supply, the agriculture ministry said Tuesday. In its latest review on risks to...

Read more
Next Post

Notice of the Closing of the Workplace COVID-19 Vaccination (University Vaccination)

Top U.S. trade officials visit Japan and agree to start tariff talks

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Trending
  • Comments
  • Latest

Gravitas: China retaliates after Biden's Taiwan comment

37

Russian missile strikes kill one near central Ukrainian city of Cherkasy

June 26, 2022

Explosions rock Kyiv as Russia takes control of Severodonetsk

June 26, 2022

Global commodity shock enters next phase with recession test

June 26, 2022

Binance Launches New Platform for VIP and Institutional Crypto Investors – Exchanges Bitcoin News

June 26, 2022

Saso 7 strokes back after Day 3 at Women’s PGA Championship

June 26, 2022

Monkeypox not presently a global public health emergency: WHO — Global Issues

June 25, 2022
198 Japan News

198 Japan News will provide the latest news update as the government facing a growing challenging in preventing Japan from breaking apart along ethnic and religious lines.

198massmedia Group. USA. 3821 Dominion Drive, Dumfries, USA. 22026.

Toll Free 1 888 642 8433.
Contact: info@198japannews.com

LATEST UPDATES

Russian missile strikes kill one near central Ukrainian city of Cherkasy

Explosions rock Kyiv as Russia takes control of Severodonetsk

Global commodity shock enters next phase with recession test

Binance Launches New Platform for VIP and Institutional Crypto Investors – Exchanges Bitcoin News

Saso 7 strokes back after Day 3 at Women’s PGA Championship

Monkeypox not presently a global public health emergency: WHO — Global Issues

Direct Sales Team Vs Distributor – Which is Better For an International Market?

Maruti Suzuki Chairman Says Bharat NCAP Should Not Be Compulsory

RECOMMENDED

Kishida planning reward points system to ease pain of rising electricity prices

2022 Mahindra Scorpio Black Arrives At Dealer

Inui wins solo free routine for 2nd worlds gold

FIFA preparing changes for transgender athletes media

Russian oil tankers get India safety cover via Dubai company

Grain prices and fertilizer sourcing post major risks to Japan’s food supply, ministry says

Japan concerned over Cambodia naval base modernizing with Chinese aid

Brazilian government solutions for high fuel prices are no solution at all

Copyright © 2021 198 Japan News.

No Result
View All Result
  • Browse the latest updates from Japan
  • Landing Page
  • Buy JNews
  • Support Forum
  • Contact Us

Copyright © 2021 198 Japan News.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In