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On the one hand, it is unclear what Tencent will do with the search business. On the other, Baidu has been struggling to stay relevant in China’s Internet realm.
Synopsis
Baidu has more than 80% share of China’s lucrative search market, comprising mostly local companies. In 2013, when Tencent and Sohu.com merged their search engines, many had hoped that the new entity, Sogou, would pose a serious challenge to Baidu. But not much came of it. Will it be any different this time around?
By Yang Ge What would you do if you held a privatization party and no one came, or cared for that matter?That’s what’s happening with the nearly completed takeover of Sogou by Tencent, which is buying China’s No. 2 search engine outright after becoming one of its controlling stakeholders eight years ago. While such a headline may have made a big splash a decade ago, it has barely registered on China’s internet since Tencent first unveiled its
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