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From its origins in niche online music circles, the revival was amplified by YouTube’s algorithm, which detects when a song is being liked and shared and recommends it worldwide.
Tel Liyanto wasn’t alive during Japan’s 1980s boom, but she loves the “timeless” City Pop hits of the era, now going viral thanks to a new generation of young, international fans.
The glamorous soundtrack that accompanied the country’s economic miracle is exploding in popularity decades after its upbeat synths, influenced by soft rock, boogie and soul, first hit the airwaves.
The retro genre is so hot that Canadian star The Weeknd sampled the 1983 track “Midnight Pretenders” on his latest release, and record companies are racing to reissue long-forgotten City Pop vinyl.
“It’s like disco: a nostalgic sound, but also modern,” said Liyanto, a 27-year-old from Indonesia who works for a creative agency, as she danced to City Pop in a Tokyo bar.
“I listen to it when I’m dancing, I listen to it when I’m chilling,” she told AFP.
From its origins in niche online music circles, the revival was amplified by YouTube’s algorithm, which detects when a song is being liked and shared and recommends it worldwide.
The most popular tracks, like Mariya Takeuchi’s “Plastic Love”, have tens of millions of views on YouTube.
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